Peter Zapf

Peter Zapf, facilitator and design planner lead at Fogpilot, has more than 20 years experience, writing and providing brand strategy at nationally renowned agencies including Carmichael Lynch, DDB, and his own creative boutique Flow Creative. As an adjunct professor at the Institute of Design, Zapf teaches Design Synthesis, a class focused on helping future brand designers and managers, CMOs, and entrepreneurs how to generate meaningful, differentiated, and relevant ideas within today’s increasingly complex and competitive marketplace.

Recent Posts

THE FOUR CRUCIAL ELEMENTS TO EVERY SUCCESSFUL MULTIFAMILY DEVELOPMENT BRANd

Creating a brand is a lot like developing a building. While a sexy rendering is what gets everyone excited, it means nothing without a strong foundation.

Read More

HOW DEFINING LUXURY IS CRUCIAL TO COMPETING IN TODAY’S CROWDED…

What does luxury mean? We use the word to define the finest materials, products, and brands. It..

Read More

WHEN LUXURY IS STANDARD, HOW DO YOU BECOME EXCEPTIONAL?

Every person has a different definition of luxury. While stainless steel appliances, European..

Read More

WHY YOUR VALUE PROPOSITION IS THE FOUNDATION TO YOUR DEVELOPMENt

For the past several years luxury multifamily apartment and condo developers have experienced..

Read More

THE FOUR CRUCIAL ELEMENTS TO EVERY SUCCESSFUL MULTIFAMILY DEVELOPMENT BRANd

Creating a brand is a lot like developing a building. While a sexy rendering is what gets..

Read More

HOW DEFINING LUXURY IS CRUCIAL TO COMPETING IN TODAY’S CROWDED…

What does luxury mean? We use the word to define the finest materials, products, and brands. It..

Read More